FRANCHISE MANUAL

What a Franchise Manual Includes

1. Introduction to the Franchise

Welcome message from the founder
History of the business
Franchise vision, mission, and values
Purpose of the manual

2. Franchise Model Overview

Franchise structure (single unit, master franchise, etc.)
Franchisee rights and obligations
Initial franchise fee and ongoing royalty fees
Renewal and termination clauses (summarized from agreement)

3. Brand Standards

Brand identity and guidelines (logo, colors, uniforms)
Store design and signage standards
Approved suppliers and materials
Use of brand name in marketing

4. Site Selection and Setup

Ideal location criteria
Lease considerations
Store layout and equipment requirements
Pre-opening checklist

5. Training & Support

Initial training program (what's included, how long, where)
Ongoing support and refresher training
Access to online or printed materials
Franchisee responsibilities post-training

6. Operations Manual (Condensed)

Daily operations and SOPs
Opening and closing procedures
Product preparation and consistency
Cleanliness and maintenance
POS usage and reporting

7. Marketing and Advertising

National vs. local marketing responsibilities
Co-op advertising contributions (if any)
Approved promotions
Use of social media and online assets

8. Human Resources

Staffing structure
Hiring and training policies
Staff dress code
Customer service training

9. Financial Reporting

Required reports (daily sales, inventory, payroll)
Submission schedule (weekly, monthly)
Audit and compliance checks

10. Legal and Compliance

Franchise agreement summary
Health and safety standards
Insurance requirements
Non-compete and confidentiality clauses

11. Franchisee Evaluation

Performance metrics
Mystery shopper program (if used)
Quality assurance and feedback loop

12. Expansion and Exit

Opening multiple units
Transfer of ownership
Exit protocol and resale policy

Deliverables

PDF Format (for print and training)
Editable Word or Google Docs version
Optional slide version for franchise presentations

Optional Add-Ons

Franchise Disclosure Document (FDD) (if required by law in your area)
Franchise Agreement Template
Marketing Starter Kit (brochures, posters, social templates)
Training Videos or SOP Companions